The logo's dancing petals represent human celebrations and shared values. Following a two-month competition, the organizing committee finally decided on a mascot and logo. Designers from Taiwan, Hong Kong, Macau, Europe, Japan, and the United States all participated in this competition. There were 1669 entries in total, and the winning entry became the Exposition's unique symbol. The Expo's logo is based on five simply-designed petals, and each petal, flowing with a pattern of moving lines, represents various human activities. Each of the five colors - blue, green, red, orange, and purple - represents a continent. The five petals combine into abstract images of dancing people. These bright colors also hint at the cheerful atmosphere that will characterize the Expo.
The Expo MascotThe Expo's mascots, flower fairies, play a moving melody about spring, summer, fall, and winter. The Expo mascots are inspired by the fairies of the seasons. The band linking them symbolizes the harmony of the four seasons as well as the rhythm of nature. The mascots stand for the four seasons because, in Taiwan, each season brings the blooming of different flowers. The flower fairies form a "flower band." Together, they serenade us with the melodies of the seasons as their colorful outfits and friendly smiles express their happiness and passion for the 2010 Taipei International Flora Exposition. With the approach of the Expo, our mascot band will bring a cheerful message to every single corner of the world!
Introduction to the Winner of the Mascot Designing ContestDesigner: Lee Kai-an
Planner and designer for DOPLAN Co., Ltd.
Gold Award, National Competition of Ideas and Design, dpi Magazine, 2002
First Prize, The HiNet ADSL Cyber-Advertizing Contest, 2002
Second Place, The Keelung City Fire Bureau Mascot Design Contest, 2006
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