วันศุกร์ที่ 3 ธันวาคม พ.ศ. 2553

The Logo of "Bird's Nest"


China's National Stadium has officially confirmed the design "Return of the Phoenix" as the logo of "Bird's Nest" recently.

Last November, the National Stadium Co., Ltd. started the public Mascot and logo solicitation for the National Stadium. As of January 19, a total of 812 candidate logo design works have been received. This February, recommended by the Selection Committee, No. B249-15 design created by Beijing Zhengbang Culture and Arts Development Co., Ltd. was confirmed to be the official logo after some modifications.

After some appropriate modifications, the National Stadium confirmed the work "Return of Phoenix" to be the Bird Nest's logo.

Liu Bo, the designer of Beijing Paralympic Games' emblem and professor of Central Academy of Fine Arts, said that the overall configuration of the logo looked like a stage which presented the stage of Beijing Olympic Games and the stage of other sporting events and performing arts activities. It implicates that the National Stadium would inherit the Olympic spirit and exemplify Chinese civilization.

The dynamic lines in the design look like the unlimited running track and also mean the track of life, which will spread a positive, progressive, participation and hard fighting spirit. They also like the fluttering ribbons that embody the warm atmosphere of various activities held here.
Liu Bo said that this logo looks as a phoenix returning back. Phoenix is the king of birds in traditional Chinese culture. It reflects the good wishes to the National Stadium.
ข้อมูลจาก : http://english.peopledaily.com.cn/90001/90776/90882/6991233.html

ไม่มีความคิดเห็น:

แสดงความคิดเห็น