วันพฤหัสบดีที่ 5 มกราคม พ.ศ. 2555

Team Russia logo













Team Russia is a new national sports brand specially designed for the country’s Olympic Committee by an international brand-marketing agency called Mildberry Sports Lab. The logo represent a bear which was created to get more people behind the national team.

So far it has cost 120,000 euros to develop. A $5 million promotional campaign kicks-off in September, both on television and through large retail chains.
This dynamic new brand is designed to unite sportsmen and citizens of Russia in one team, with the common feeling of involvement and personal responsibility for the future of Russian sport. The ultimate goal of the project is to create a brand that allows everybody to share the dream and the passion in the development of top-flight sport in Russia. It is an ambitious task, which requires not only consolidated efforts over many years, but also a truly inspirational brand identity.
As we can see Olympic bear is back, although the symbol has left their mark on the character and appearance after 1980 Olympics in Moscow. The bear has become more aggressive, determined and has acquired business acumen. According to the Russian Olympic Committee’s plans, today the Team Russia brand has more to do than unite athletes and fans – it must also make money for the Olympic budget.
Recent years have delivered several major sports coups for Russia. First the country won the right to host the 2014 Winter Olympics in Sochi, then followed up with a successful bid for the 2018 soccer World Cup. Finally 2016 Ice-hockey championship will also take place in Moscow and St.Petersburg Russia. Russkie Prostori will take part in all of these major events so let us know if you are planning to go to Russia.

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