วันจันทร์ที่ 19 มกราคม พ.ศ. 2558

The logo of the Japan Pavilion at Expo 2015 Milano






Our symbol is in the motif of chopsticks.
It expresses the spirit of itadakimasu (expression of gratitude before starting a meal) and gochisosama (thank you for the meal); the phrase mottainai (don’t be wasteful) expressed in the shape of chopsticks that can pick up anything – no matter how small. The chopsticks laid out in rows express osusowake (a sense of sharing) and also convey the meaning that everyone in the world is connected by the theme of food. The shape of the chopsticks, thin on both sides, denotes that they are iwaibashi, a type of chopsticks unique to Japan that are used on festive occasions. Their elegant curves convey the Japanese aesthetic, and they have been arranged to form the “E” in Expo. This fun image simply communicates the Japanese spirit to its utmost limits and can change shape depending on how it is arranged.

Exhibition theme: “Harmonious Diversity”
Main Message: “Japan’s various efforts in the field of agriculture, forestry and fisheries as well as food, and its various knowledge and skills that are found throughout “Japanese food” and “Japanese food culture” will contribute to the solution to issues common to all humankind and cultivate approaches toward a diverse and sustainable society of coexistence in the future.”
Sub-message: “The Japanese values of itadakimasu (expression of gratitude before starting a meal), gochisousama (expression of gratitude after finishing a meal), mottainai (don’t be wasteful) and osusowake (a sense of sharing) will save the world.”